E-commerce Website Development
A B2B SaaS startup specializing in AI workflow automation needed a professional digital presence that could resonate with enterprise clients and investors.
🛒 Case Study: E-commerce Website Development
🧩 The Challenge
A fast-growing e-commerce brand came to Lunova Digital with a pressing problem: their existing online store was no longer keeping pace with customer expectations or business growth. The design felt outdated, mobile responsiveness was poor, and conversion rates were steadily dropping.
They needed a complete redesign — not just a visual refresh, but a performance-driven, mobile-optimized experience that would increase sales, reduce friction, and reflect the premium nature of their products.
💡 Our Solution
We began with deep discovery sessions to understand the brand’s goals, ideal customers, and buyer behavior. Using that insight, we mapped out customer journeys, identified friction points, and reimagined how users navigate the store.
Our design team created a clean, scalable UI system with a focus on hierarchy, whitespace, and product storytelling. Key features like wishlist functionality, quick views, and sticky CTAs were introduced to reduce user drop-off. We also added lifestyle photography and user-generated content placements to build trust and increase engagement.
On the technical side, we developed the site using a headless-friendly structure in Wix Studio to enable future expansion, integrated a CMS for easy product management, and set up detailed event tracking for marketing and analytics.
⚙️ Services Provided
Customer Journey Mapping & UX Strategy
Mobile-First UI/UX Design
Full E-commerce Web Development
Advanced Product Filtering & Sorting
CMS Integration for Product Management
Conversion Optimization (A/B Testing Setup)
SEO Foundation & Analytics Integration
Wishlist, Quick Add, and Cart Enhancements
Email Capture & Exit Intent Popups
🚀 The Outcome
The launch of the new e-commerce platform led to measurable growth across several key metrics:
A 22% drop in cart abandonment, achieved by simplifying the checkout flow and introducing trust-building UX elements like shipping badges and reviews
A 37% increase in average session duration, reflecting better user engagement and browsing experience
A 19% boost in mobile conversions, thanks to improved speed, responsive layout, and mobile-specific tweaks
Improved back-office efficiency due to easy CMS workflows and staff training provided post-launch
🗣️ What the Client Said
“The Lunova Digital team didn’t just revamp our site — they elevated our brand. The new experience is faster, easier to shop, and we’re seeing results in both sales and customer feedback. They understood our goals and delivered beyond expectations.”— E-commerce Brand Manager