Wellness Brand Identity & Landing Page

🌿 Wellness Brand Identity & Landing Page

🧩 The Challenge

A wellness startup in the early stages of launching its digital presence wanted a brand identity and landing page that felt calming, credible, and conversion-friendly. Their goal was to connect emotionally with a health-conscious audience while capturing leads for upcoming product launches. However, they lacked a cohesive visual direction and struggled with translating their brand values into a digital experience that would resonate — especially on mobile.

💡 Our Solution

We began by defining the brand’s core tone: gentle, honest, and supportive. From there, we created a visual identity centered on soft pastel tones, rounded typography, and open layouts — designed to promote a sense of balance and trust.

Our team designed a responsive landing page with lead generation in mind, carefully balancing storytelling, product value, and clear call-to-actions. The layout encouraged scrolling without friction, while microinteractions added subtle visual feedback to keep users engaged.

In the copy and content strategy, we focused on clarity and warmth, ensuring users understood the brand’s purpose and felt invited to join its wellness community.

⚙️ Services Provided

• Logo Design & Brand System

• UI/UX for Responsive Landing Page

• Content Strategy & Conversion Copywriting

• Lead Form Design & Microinteraction Integration

🚀 The Outcome

After the launch of its new brand and landing experience, the wellness startup reported impressive early traction:

• A 3x increase in email signups, driven by strategic CTA placement and messaging

• Bounce rate on mobile dropped by over 40%, reflecting higher engagement and trust

• User feedback praised the site as “beautiful,” “soothing,” and “easy to explore”

The foundation created by Lunova Digital is now supporting the brand’s continued rollout of new digital wellness products and services.

🗣️ What the Client Said