BiznusSoft – Salesforce-Native Solutions for HR & Field Service

Project Type: B2B Product Website Design & Strategy Platform: Custom Web (CMS + Salesforce Ecosystem) Role: UX Strategist, Web Designer, Product Positioning Consultant Duration: 6 Weeks Client: BiznusSoft Inc.

Overview

BiznusSoft is a technology company delivering enterprise-grade HR and Field Service solutions built natively within the Salesforce platform. Their modular software empowers organizations to unify operations — from workforce and payroll management to technician dispatch and service delivery — all without the burden of managing disconnected systems.

Their promise of “maintenance-free business solutions” required a website that could deliver a scalable product narrative, speak clearly to both technical and non-technical buyers, and support modular sales conversion (demo flows, lead qualification, and product education).

Goals

• Strategically reposition BiznusSoft as a modular, Salesforce-native solution suite

• Design dedicated landing pages for HR, Field Service, and BizConnect products

• Build an intuitive mega menu to simplify access across offerings and use cases

• Reduce content clutter while improving lead generation via demo CTAs

• Build trust through case studies, industry-specific messaging, and feature transparency

Design & UX Strategy

✦ Visual System

To reflect enterprise credibility and product modularity:

• Color Palette: Slate blue, silver gray, and Salesforce-adjacent accent tones

• Typography: Modern sans-serif, optimized for interface-style readability

• Iconography: Custom icons representing core modules: HR, Field Service, BizConnect

• Visual Cues: Network lines, connected systems, circular flows representing data sync

Information Architecture & Content Model

We reorganized the entire structure into three primary modules, each with dedicated navigation, product sub-pages, and industry relevance:

Product Module Pages (One for Each)

Each product page followed a repeatable UX pattern:

• Feature overview

• Visual grid of capabilities

• Product-in-action animation or screenshots

• Key benefits for stakeholders

• “Request a Demo” CTA

Challenges & Solutions

1. Challenge: Designing Three Distinct Product Pages Without Repetition

The platform’s three core products—HR, Field Service, and BizConnect—serve different departments, with different buyer mindsets. Initially, content overlapped heavily, making it difficult for users to discern value per module.

Our Solution:

• Created module-specific UX blocks that spoke directly to each user type (e.g. HR manager vs field ops lead)

• Wrote unique headlines, benefits, and feature lists for each module

• Used color-coded icons and product badges to visually separate modules across the site

• Added a “Compare Modules” section for prospects evaluating which product fits their organization

2. Challenge: Building a Scalable Mega Menu Without Overwhelming Users

BiznusSoft had 15+ navigable pages across products, use cases, resources, and company info. Users found it difficult to quickly locate the right product or solution.

Our Solution:

• Designed a multi-column mega menu that grouped links by intent:

  • By Product: HR, Field Service, BizConnect

  • By Use Case: Nonprofits, Utilities, Healthcare, etc.

  • Resources: Blog, Case Studies, FAQs, Request a Demo

• Added section labels, subtle hover animations, and quick-scan icons for usability

• Ensured it was fully mobile-responsive, converting to nested accordion panels on smaller screens

• Maintained accessibility with keyboard navigation, ARIA labeling, and screen reader compatibility

3. Challenge: Avoiding Salesforce Jargon for First-Time Visitors

Many prospects had limited Salesforce experience. Phrases like “native app” or “custom object” confused non-technical visitors.

Our Solution:

• Built “Why Salesforce Matters” explainer page with visual metaphors and plain-English descriptions

• Clarified value in terms of outcomes: “No data sync needed,” “No external systems,” “Single login”

• Designed tooltips and microinteractions for acronyms and uncommon terminology

4. Challenge: Fragmented Product Messaging & SEO Gaps

Initial content lacked focus on high-intent keywords or structured content for search performance.

Our Solution:

• Conducted keyword analysis to optimize headings, metadata, and CTAs (e.g., “Salesforce HR solution,” “Field technician dispatch software”)

• Created modular CMS structures for case studies, blogs, and FAQs for long-term content growth

• Wrote SEO-optimized meta descriptions, titles, and structured markup for all product and conversion pages

5. Challenge: Integrating New AI Modules into an Existing Product Framework

BiznusSoft recently introduced AI-powered enhancements to both its HR and Field Service solutions — focused on predictive insights, automation, and intelligent decision support. The challenge was to introduce these AI features seamlessly into a product suite already marketed around structure, reliability, and control.

Our Solution:

We added a dedicated section to each module page highlighting the AI capabilities, while also integrating them contextually throughout the user journey:

🧠 HR AI Module Enhancements

• Predictive Hiring: Uses historical data to recommend ideal candidates and forecast attrition risk.

• Automated Time Tracking Insights: Detects anomalies, flags attendance trends, and offers optimization suggestions.

• Smart Payroll Validation: AI scans for outliers or inconsistencies before payroll runs — reducing manual errors.

🧠 Field Service AI Module Enhancements

• Smart Dispatch Engine: AI assigns technicians based on skill, location, and urgency — increasing response efficiency.

• Predictive Maintenance Alerts: Forecasts when equipment may fail based on service history and usage patterns.

• Field Team Performance Analytics: Provides real-time insights on technician productivity, resolution time, and customer satisfaction.

To support these new capabilities:

• We built AI Feature Cards with short, clear descriptions and illustrative icons

• Added a toggle section labeled “Powered by AI” within each product's features grid

• Created a separate landing page for AI across BiznusSoft products, offering a high-level overview of its benefits and ethical stance

✦ UX Considerations for AI Modules

Because users might be cautious about AI in sensitive areas (like HR decisions), we focused on transparency and user control:

• Explanatory modals described how each AI feature works and what data it uses

• Added links to AI governance and data usage policies

• Ensured that AI actions always include human override or review steps

Key Features

• Fully responsive, enterprise-level website with fast load speeds

• Modular CMS structure to support future product expansions

• Product pages mapped to specific Salesforce personas and use cases

• High-conversion demo request flows across multiple entry points

• Custom mega menu for scalable navigation

• Salesforce-native visuals and messaging for brand alignment

• Industry-specific case study integration

Results & Feedback

• +65% increase in demo requests in the first two months after launch

• Stakeholders noted improved clarity between HR and Field Service offerings

• Support team reported fewer pre-sale confusion emails about product capabilities

• Sales began using product visuals and diagrams directly in their pitch decks

• SEO visibility improved with new keywords ranking in the top 10 within 6 weeks

Final Thoughts

The redesign of BiznusSoft wasn’t just about a new visual layer — it was about transforming a multi-product platform into a cohesive, enterprise-ready digital experience. The challenges of segmenting users, simplifying navigation, and modularizing product messaging led us to build a foundation that is as scalable and adaptable as the software itself.

With a future-proof CMS, robust mega menu, and product-specific storytelling, BiznusSoft is now positioned to grow its presence in the Salesforce-native ecosystem — and convert visitors into confident, qualified leads.