MyStartup UK – Smart Savings for Entrepreneurs
Project Type: Custom Website Design & Development Platform: Wix Studio Role: UX Strategist, Web Designer, Frontend Developer Duration: 7 Weeks Client: MyStartup Limited
Overview
MyStartup UK is a digital platform created to help entrepreneurs, small business owners, and early-stage startups save on business essentials through exclusive discounts and promotional codes. By partnering with leading UK-based brands across categories like software, office supplies, marketing tools, and travel, MyStartup acts as an affiliate gateway — connecting startups with the tools they need to grow, at a fraction of the cost.
With a clear mission to “turn your spending into profit,” the platform empowers budget-conscious founders to reduce overhead while maintaining access to premium services. MyStartup approached us to design a platform that was intuitive, trustworthy, and conversion-driven — capable of serving both pre-launch entrepreneurs and scaling businesses.
Goals
Design a professional, startup-friendly brand identity
Build a clean, mobile-optimized interface that inspires trust
Create an accessible deal directory with custom filtering
Streamline the registration and dashboard experience
Communicate affiliate use transparently while encouraging engagement
Ensure scalability and compliance with UK legal and privacy standards
UX Strategy & Approach
✦ Understanding the User
The core user base includes:
Entrepreneurs looking for cost-effective startup tools
Founders in early stages with limited funding
Pre-revenue ventures who may not yet be registered businesses
This meant the tone of the site needed to be inclusive, non-intimidating, and action-oriented — guiding users gently into signup and discovery, without corporate jargon.
Design System & Identity
We developed a bold, startup-friendly brand system that combined:
Vibrant accent colors to energize the experience
Simple sans-serif typography for a tech-forward, clean aesthetic
Minimal visual clutter to emphasize the value of each offer
Bright icons and UI badges to quickly convey offer types and value
From logo to iconography, every element was crafted to reflect a no-nonsense, value-driven platform for entrepreneurs.
Platform Features
✦ Deal Directory
At the heart of the site is a searchable, categorized directory of live offers. Deals are broken down into intuitive segments such as:
Software & SaaS
Office & Productivity
Marketing & Design
Finance & Legal
Travel & Services
Each tile displays:
Brand logo
Offer headline (e.g. “40% off for startups”)
“Claim Deal” button that redirects with tracking to the partner site
A subtle tag: Affiliate link disclosure
Offers are dynamically loaded using Wix CMS collections, allowing easy addition or deactivation of deals.
✦ User Registration & Dashboard
Users can join free to access the full suite of offers. Once logged in, they can:
View locked offers
Get deal codes and partner links
Manage their saved deals
Suggest new brands or categories
A personalized dashboard was designed with quick-glance cards for saved deals, newly added offers, and notifications.
✦ Support & Discovery Tools
FAQ Section: Answers common questions about how affiliate links work, whether registration is required, and how users can suggest new brands.
Contact Form: Allows feedback and partnership suggestions.
Legal Disclosures: Terms of use, privacy policy, cookie policy, and affiliate disclaimer — written in plain, startup-friendly English.
Challenges
1. Balancing Simplicity with Transparency
While the platform operates as an affiliate model, it needed to avoid feeling like a coupon site. The key was positioning MyStartup as a curated tool for founders, not a deal farm.
We addressed this by:
Emphasizing “partner brands” and “exclusive startup offers” over general coupons
Clearly disclosing affiliate use, but framing it as win-win (“you save, we earn a small commission”)
Avoiding ad-heavy layouts or upsells that could damage trust
2. User Trust for a New Brand
With no prior reputation, MyStartup needed instant trust signals:
Minimalist UI with clear CTAs and white space
Testimonials and success stories planned for future phases
Professional content tone — no gimmicks, no exaggeration
Secure registration and GDPR-compliant data handling
3. Scalable Offer Management
Since deals can expire, vary in region, or be added weekly, the backend needed to be:
CMS-powered for quick updates by non-technical staff
Flexible for adding new categories, brands, and tags
Integrated with click tracking and analytics to measure affiliate performance
Key Features
Fully responsive design (from 320px mobile to 1440px desktop)
Intuitive deal discovery with filter, tag, and search capability
Affiliate link disclosures and cookie tracking consent
User dashboard for saved and suggested deals
GDPR-compliant privacy and terms pages
CMS-driven architecture for fast content updates
Results & Launch Impact
Although still in soft launch phase, MyStartup has already received strong engagement from early-stage founders and small agencies. Initial metrics show:
High signup conversion rate due to minimal onboarding friction
Strong outbound traffic to top partner brands (e.g., accounting software, hosting tools)
Positive user feedback on clarity and visual hierarchy
More features are planned in future phases, including brand onboarding portals and deeper analytics for deal performance.
Final Thoughts
The MyStartup UK platform is more than just a deal site — it’s a growth enabler for founders. By designing a clean, no-fuss experience that puts value front and center, we helped build a scalable, trusted foundation for what will become a go-to tool for the UK startup ecosystem.
Every decision — from color palette to CTA wording — was made to support small business owners in their journey toward profitability, without adding noise or friction.