True Character Parties – Live Children’s Entertainment Website

Project Type: Custom Website Design & Development Platform: Wix Studio Role: Web Designer, Developer, UX Strategist Duration: 6 Weeks Client: True Character Parties

Overview

True Character Parties is a South Florida and Orlando-based entertainment company that specializes in bringing fairy tale magic and superhero fun to life through live character performances and themed party experiences. From enchanting princesses and daring heroes to vibrant balloon décor and kid-friendly DJs, their offerings create unforgettable moments for children’s events, birthdays, and celebrations.

The client approached us to redesign and elevate their online presence — aiming to create a site that not only showcased their character catalog but also simplified the booking process and positioned the brand as a top-tier, customizable entertainment provider for families and event planners.

Project Goals

• Build a responsive, high-impact website optimized for mobile-first browsing

• Showcase a wide range of services through a visual, engaging interface

• Create clear paths for booking, inquiries, and performer applications

• Improve SEO performance and event discovery through local targeting

• Present a professional yet playful brand identity aligned with kids' events

• Communicate legal disclaimers about character impersonation transparently

Visual Identity & Design Direction

True Character Parties' design needed to strike a delicate balance between magical and trustworthy — appealing to both kids and the adults planning the event. Our visual approach included:

• Bright pastel color palette with accents of gold and royal purple to evoke wonder and celebration

• Rounded, whimsical fonts for headings paired with clean sans-serif body text for readability

• Custom iconography to represent services like face painting, DJs, balloon décor, etc.

• Photo-first layouts featuring cast members in costume and real event moments to build credibility and excitement

Every visual element was chosen to feel storybook-like while still conveying a high standard of service.

UX Strategy & Layout

✦ Mobile-First Navigation

Since the majority of bookings were expected to happen via mobile (especially from busy parents or event planners on the go), we implemented:

• Sticky mobile nav with key CTAs: "View Characters", "Book Online", "Submit Inquiry"

• Accordion-based FAQs to reduce vertical scroll

• Touch-friendly galleries with swipe-enabled sliders and lightbox views for character costumes

✦ Streamlined Booking Flow

The core conversion path revolves around getting users to book characters or submit an event inquiry. We:

• Created a dedicated “Submit a Wish” form with dynamic input fields (event type, location, characters, etc.)

• Added tooltips and sample inputs to guide users through form completion

• Designed a confirmation-based flow (submissions confirmed within 24–48 hours) to manage expectations

Service Catalog Design

True Character Parties offers a diverse menu of event options. We organized this into a user-friendly, filterable service catalog that includes:

All service pages feature strong CTAs and subtle cross-sells — e.g. suggesting balloon packages alongside a princess party.

Content Structure & IA

We redesigned the information architecture to suit both parents planning events and performers exploring opportunities:

• Home – Immediate highlight of “Unforgettable Parties” promise, CTA to browse characters

• Characters – Filterable gallery by theme (Princess, Superhero, Mascot, Seasonal, etc.)

• Book Online – Full booking form with guided input and availability notes

• Submit Inquiry – Alternate flow for people seeking quotes, large events, or unsure needs

• Join Our Cast – Recruitment landing page with application form and photo submission

• Blog – Content hub to share tips, behind-the-scenes, and highlight events

• FAQs – Expandable questions covering legal disclaimers, service coverage, and timing

Challenges & Solutions

1. Legal Sensitivity Around Characters

Since the company offers lookalike characters not officially licensed, it was critical to:

• Place clear disclaimers in both the FAQ and service footers

• Avoid direct naming (e.g., “Ice Queen” instead of “Elsa”)

• Maintain distinct visual styling while still giving users confidence in the character experience

This helped reduce liability while preserving the visual appeal that parents seek.

2. Geographic Limitation

With services confined to South Florida and Orlando, we optimized discoverability by:

• Embedding localized SEO keywords (“Princess party Miami”, “Superhero party Orlando”)

• Creating two location-specific contact cards with unique phone numbers

• Planning for future regional landing pages if expansion occurs

3. Diverse Audience Journeys

Parents, schools, event planners, and performers all visit for different reasons. To meet these needs:

• Home page buttons were tailored: “Book a Character”, “Submit a Wish”, “Join Our Cast”

• All forms were modular, showing only relevant fields based on user intent

• Navigation was simplified with anchor scrolls and consistent button styling across mobile and desktop

Key Features

• Fully responsive, touch-friendly design across all devices

• Interactive character gallery with theme filters and photo previews

• Modular booking forms with pre-fill suggestions

• Dedicated cast application page with file upload

• Blog and FAQs integrated into the main navigation

• Legal disclaimers and licensing transparency in footer and content

Results & Impact

Since relaunching the site, True Character Parties has seen:

• A significant increase in mobile form submissions

• Fewer abandoned booking attempts thanks to the simplified inquiry UX

• Positive feedback from cast members praising the “Join Our Cast” flow

• Increased visibility in local searches for keywords like “kids party performers Miami”

The new platform has positioned the brand as both professional and magical, making it easier for families to imagine their next unforgettable event.

Final Thoughts

Working with True Character Parties required balancing legal care, whimsical design, and conversion-first UX. The resulting site combines joyful energy with strong structure — offering a scalable, high-performing tool that supports both business growth and creative storytelling.

Every page, image, and interaction was thoughtfully crafted to reflect the company’s promise: turning children's dreams into magical, memory-filled moments.